Meet James: Co-Founder and CEO


James has been in the entrepreneurship field for the past 30 years! He teaches at universities across North America and Europe. He’s constantly searching for new ideas and innovations, and that is why he’s our Co-Founder and CEO!
1. How did the idea of Experiential Simulations develop?
When I was teaching various courses I saw that experiential learning is a key component for students to understand concepts. I realized that simulations are an ideal method to practice implementation of ideas and, yet existing simulations tend to have draw backs in the blend of learning objectives, concepts, practice and game fun. Basically university/college education is undergoing a profound change with digital learning now a reality and games part of each student’s experience, students want to experience, they want to participate in the knowledge The lecture style approach has its limitations, today’s student want to have a more immersive environment.
2. What is your role at ES?
My role is to focus on translating practitioner and academic concepts into an environment such that learning objectives are achieved and students have an engaging experience. I’ve taught numerous undergraduate and graduate level courses in business, and I draw on my classroom experiences to help the team develop new approaches. Other roles include talking to students and professors about their objectives and the role of simulations in the course, being both originator and customer of the games, I am in the class room as a visiting professor in 10 universities and have a sense of what professors and students want.
3. Why are simulations important to students (and professors)?
Simulations are a key approach to seeing concepts in practice, condensing years of experience into hours and increasing student engagement in course ideas by using game concepts. Simulations give students a credential beyond the education they allow the student to benchmark themselves against the global student population and they provide a learning environment beyond most other approaches.
4. What advice would you give to upcoming entrepreneurs?
For entrepreneurs, a key experience is to be both the inventor and the customer. I have taught over 200 courses in 10 universities and understand what the professor and student requires because that is the environment I work in.  Living the customer experience is critical.
5. Based on your own experiences, how have you seen the education field change?
Education is incorporating simulation and gamification in ways students can learn on their own and as a way to become interested in the topic.
6. What do you think are the best lessons you’ve learned from any boss or colleague
The best lessons always include communication with customers, partners and colleagues. Improvement happens when people talk!
Thanks, James! If there are any questions for James, leave them in the comments below, or contact him here

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