Podcast: How to Establish a 21st Century Marketing Program

marketing

Owen Crisp is a marketer with experience spanning large and small companies including both digital and analog based marketing venues. Owen discusses the strategic and tactical considerations in choosing digital channels along with metrics both immediate and longer term. He discusses considerations around awareness, content, market segmentation, post-purchase activities and relevancy. click here to listen

 

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Hosted by:

James Bowen, serial entrepreneur, angel investor, author, professor, and inventor

Click here to read some of my articles and my open call for podcast guests

https://www.linkedin.com/pulse/new-podcast-james-bowen/

AND

John Wiley & Sons, Inc., also referred to as Wiley  is a global publishing company that specializes in academic publishing. The company produces books, journals, and encyclopedias, in print and electronically, as well as online products and services, training materials, and educational materials for undergraduate, graduate, and continuing education students.

Founded in 1807, Wiley is also known for publishing For Dummies. As of 2015, the company had 4,900 employees and a revenue of $1.8 billion.

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