How to Sell Services Online: Frontrunner Podcast

Selling services is different than products when it comes to segmentation, risk, and marketing methodology. Ryan Nahas says it’s particularly important to connect with customers when selling services in the online environment. When selling services, it’s imperative to use empathy and software tools to connect with potential buyers. Ryan highlights the difference between services in which an ongoing relationship with customers is possible and situations where a long-term relationship isn’t sustainable.

https://www.wiley.com/network/professionals/podcasts/how-to-sell-services-online

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