Gamification uses the principles of games to create intrinsic motivation for individuals within organizations. We often see badges, points, stars, leader boards, etc to indicate achievement within an environment. In addition, levels are used to have participants learn new skills. Higher levels usually require more time, effort and skill as the participant progresses.
Within an organizational environment, participants can achieve higher types of intrinsic motivation according to Maslow’s hierarchy including recognition, self actualization and self transcendental.
As an example, consider manufacturing, it is an environment rich in data, decisions and evolves over time. Individuals within that environment are looking for constant improvement for both themselves and their machines. Raven Telemetry provides an AI based improvement approach using gamification. With Raven, equipment and machine operators look for improvement in a gamified structure accumulating badges, and recognition as they progress, for example, the software can note operator accomplishments such as:
1. Shared filling best practices with colleagues.
2. Explored ways to improve first 30 minutes of your shift.
3. Maintained exceptional tagging rate
While a supervisor can focus on the people side activities such as:
1. Worked with Operators C1, C7, C8, C10, C11 to improve the last 30 minutes of their shift .
2. Worked with Operator C9 to improve the first 30 minutes of their shift.
3. Recognized operator C3 for exceptional performance in December exceeding performance in all areas.
Key considerations in gamification are that participants need to be able to progress, have metrics of success and gain value from achievement such as recognition.
In a manufacturing environment, we have the data and the need to improve. A game based approach linked to intrinsic motivation can make intangibles such as decisions tangible through the use of tokens or badges which can then be recognized by others. Obviously traditional operator metrics of improvement alone can be recognized without gamification, but a gamified approach also brings in the personal sense of achievement of accumulating tokens over time.
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